ADIDAS

This was 180 Amsterdam's flagship Adidas campaign for the 2010 World Cup, which I co-directed with Johnny Green. It also happened to be my first professional commercial since leaving art college and signing with Knucklehead.  

We shot 16 x 30’s with a host of footballers for online and a 60 with the three main stars - Zinedine Zidan, Lionel Messi, and David Villas - for TV and cinema.

It was wonderful to collaborate with Johnny, one of the great commercial directors working today, and two of the top five footballers of all time. Unfortunately it happened to be in the same year Alejandro González Iñárritu directed Nike's Write The Future, which set the bar for what a football commercial should be.


View my Director's Treatment here 


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PLAY THE FILM