GAME OF WAR
This was the first campaign for the freemium mobile massively multiplayer online strategy video game developed and published in 2013 by Machine Zone, and starred Kate Upton.
The cut that aired didn't really work in my opinion - the client wanted Gladiator when really the film was Carry On Cleopatra minus bum jokes. So I spent 6 months begging and borrowing to finish a director’s cut that better supported Miss Upton’s unique style of acting.
But what do I know, the campaign was a massive success and Game of War became one of the top-grossing apps in 2014 and 2015.
View my Director's Treatment here →