Imagine a car holding a straight line on the highway by itself, and you've pretty much got the idea for Nissan’s evolutionary ProPilot Assist. 

The brief from Juniper Park/TBWA was to tell a cinematic story of a fictional character, Jack Spensor, on a mission to drive his daughter to her school play, whilst navigating a neo-noir future-scape. Concerned by the chaos around them, Jack hits ProPilot assist and it's smooth sailing all the way.  

View my Director's Treatment here  

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